Amazon

Whole Foods Market shoppers still want Bounty paper towels.

In an ideal world, customers could get organic groceries and brand-name staples in the same trip. So, Amazon opened a micro-fulfillment center in a Whole Foods Market store. Online, shoppers can order Whole Foods groceries and Amazon staples together and pick everything up in one trip. In store, shoppers can order Amazon staples while they grocery shop, and pick up their order on the way out. The best of both worlds.

We created a suite of launch assets for the online and in-store experiences, distilling a complex fulfillment strategy into a simple customer benefit paired with clear instructions. The result is concise language, thoughtful placement and bright, bright orange.